Betty is a young Latina in New York who, rejected in multiple jobs, accepts one below her qualifications in the fashion industry. Amid the glamor and business, the war between the pretty and the ugly, Betty grows and faces the biggest challenge of her life: love.
Armando takes over from his father as CEO and needs a secretary. He is shocked to realize that the woman he chose is not what he expected.
Betty starts her first day off on the wrong foot when Armando's girlfriend Marcela explodes after learning that she helped her fiancé lie.
After Betty comes back to work, Patricia tries to get her out of the way. Marcela gets a surprise while Daniel sabotages an order for V&M.
Armando asks Betty to fix his business plan, but she uses the opportunity to suggest that Patricia do it. Ricardo has a passionate night.
After her success with the board, Daniel is impressed with Betty's skills and he makes her an offer. Armando learns that his business plan is flawed.
Nacho declares his love for Betty, but she's disappointed when she discovers his true intentions. Armando tricks Hugo and Patricia allies with Mata.
Armando likes Betty's work and wants to show his appreciation. Hugo introduces his boyfriend. Patricia and Mata plan to steal Betty's computer.
Armando gets into trouble and asks Betty to do his dirty work. Sofía is under arrest, and Betty falls into a trap laid by Patricia, Mata and Rony.
Armando knows Daniel is behind the computer damage but now he wants to know who helped him. Meanwhile, Betty gets a promotion.
The CEO of Fabrics by Me offers Betty a lot of money if she convinces Armando to invest in his business. Sandra has a secret. Patricia receives money.
Daniel has what he needs to take Armando down, and accuses Betty of being a con artist. The CEO of V&M makes a surprising decision.
Armando is focused on keeping V&M moving and forms a parallel business in case the collection is a failure. Nicolás invests in the stock market.
Armando launches his first luxury collection with low-quality fabrics, thinking no one will notice. Hugo and Marcela quit; Daniel gets good news.
All of the V&M managers go to Miami and Armando leaves Betty in charge, but Marcela humiliates her. Daniel blackmails a buyer.
Betty's first day as boss is a mess and she has to make an important decision that puts V&M's future at risk. Ricardo gets into trouble.
Hugo goes crazy when he finds out that his work ended up in a discount store. Armando and Marcela come back to New York; BAR Fashions turns a profit.
His hands tied, Armando makes a drastic decision that could cause him to lose the family business. Meanwhile, Hugo returns to the company.
Betty becomes sad when she sees something on TV. Ricardo realizes how uncomfortable he is and finds out a secret. Aura María and Patricia argue.
Betty is falling in love with Armando. To get him out of her head, she goes out with Aura María. Hugo deludes himself about his wedding.
V&M's designer delivers the new collection and Armando has to keep his end of the bargain. Betty lies to her father; Jenny gets away with something.
Armando runs desperately through the streets of New York after Cookie Glam gets into trouble. Ricardo is punished; Daniel takes advantage of Patricia.
When Hugo declares war on Betty, Marcela mocks her. Patricia reluctantly shops at a discount store, Sofía devises a plan, and Ricardo has good news.
Armando and Ricardo ignore Betty and act impulsively. Daniel demands to see the company's financial statements, and Patricia has a twin.
Betty makes a startling decision after Armando's mistakes. Hugo finds Fabio with someone, while Nicolás pretends to be Jordan Branch.
Armando's life is a mess and he decides to resign, but a miracle could change things. Sofía's plan fails and Hugo and Fabio's wedding approaches.
Marcela dreams of getting married and starts planning her perfect wedding, but she's puzzled by what her fiancé thinks. Patricia is nauseated.
Bertha confirms her suspicions after eavesdropping on Patricia. Armando has to choose between paying for fabric or paying the employees' salaries.
Vanessa Palacios arrives at V&M and has her eye on Armando. Marcela and Betty are dying of jealousy. Ricardo and Daniel learn they will be fathers.
Armando is seduced by Vanessa's charms and things get tense when Marcela and Betty show up. Ricardo and Daniel fall into Patricia's trap.
Vanessa waits for Armando after the successful runway show. Marcela gets jealous and looks for them everywhere. V&M is about to go bankrupt.
After learning about Betty's feelings, Armando thinks of her constantly and has a strange dream. Bertha follows Patricia. Inés steps in for Jenny.
Betty's father thinks she is being taken advantage of and has concerns about her responsibilities. Meanwhile, Bertha promises to unmask Patricia.
Out of options, Armando gives up the family business when the banks demand their money. Patricia wants to get pregnant; Hugo is irritated with Romina.
Bertha takes Patricia to the hospital after she falls. Frank goes to Betty's house; there's a robbery in Hugo's apartment. Catalina plans the next show.
Betty's lawyers show up at V&M to seize the business and she and Armando have to explain things. Bertha corners Patricia.
Betty gets nervous when Sofía asks her about Armando. Patricia causes a confrontation, Bertha strikes back at La Güera and Jenny threatens Efraín.
Gossip about Betty spreads quickly. Armando and Ricardo become paranoid and Patricia threatens Daniel. V&M is transferred to BAR Fashions.
Armando and Ricardo are nervous about Betty's boyfriend managing the money for BAR Fashions. Marcela and Patricia plot to embarrass her.
Nicolás shows up at V&M; Armando and Ricardo give him alcohol to get him talking about Betty. Marcela tells a friend that Armando dreamed about Betty.
Ricardo suggests that Armando sacrifice himself so all is not lost. Bertha wants to know who Sofía spent the night with.
Betty has an emotional night. Jealous, Marcela looks for Ricardo, and Jenny throws Efraín out. Sandra and Wilson are scared.
Betty's dreams come true and she's so excited that she faints. Sofía meets her lawyer, Karen. Jenny changes the locks and gives Efraín an ultimatum.
Betty counts the minutes till can she see Armando, but a last-second tip changes the course of the evening. Marcela posts compromising photos.
Betty is hurt after being stood up by Armando. The company isn't paying salaries. Marcela marks her territory and Efraín and Jenny move in with Sofía.
Armando takes Betty to an arcade to make up with her and achieves even more than that. Ricardo is interested in Marcela. Roberto reprimands his son.
Armando and Betty have a great time while Marcela looks for her fiancé. Bertha suspects her husband is cheating on her, and Daniel looks for Patricia.
Betty wants to look pretty and goes to a hair salon for a makeover. Jenny irritates Sofía. Julia is suspicious of her daughter.
Armando risks his life to protect Betty. Charlie makes an offer to Sofía and Mr. Smith gives him another chance. Patricia proves something.
Everyone at V&M learns that Betty's boyfriend invited El Pelotón to a restaurant. Armando doesn't want them to think it was Nicolás instead of him.
Betty is unhappy about things with Armando but he has a plan. Bertha looks for evidence about her husband, and Ricardo is more attracted to Marcela.
Aura María lends Betty an erotic novel. Nicolás gives Patricia a gift and she gets him to agree to a date. Bertha gets a surprise from her husband.
Marcela finds a note in Armando's office that proves her suspicions. Betty has a birthday. Nicolás gets his hands on an important document.
Marcela is on the trail of Armando's mistress. Betty gets a very odd birthday gift, and Demetrio figures out his daughter has a boyfriend.
Patricia and Marcela are about to find what they're looking for but they get into trouble. Armando and Betty go to a motel.
Betty's attitude gives Armando the shock of his life. Jenny is the new catalog model and Sofía explodes in fury.
Armando buys a special gift but it falls into the wrong hands. Nicolás faces Daniel's threats. Catalina has good news for Marcela.
Betty and Armando take refuge in a cabin when their car breaks down in the middle of nowhere. Jenny doesn't have proof against Sofía.
Everyone thinks Betty and Armando have disappeared. Fabio gets bad news, and Sandra drinks too much because of Wilson. Jenny plots her revenge.
Armando fights his true feelings for Betty. Patricia gets to the Rincón house. Nicolás fights with his best friend. Sofía faints.
Julia suspects that her daughter is in love and corners Betty to ask. A compromising photo appears on social media. Sofía makes a definitive decision.
V&M loses a big opportunity because of Marcela, who accuses a model of trying to steal Armando. Efraín receives a court summons. Nicolás makes plans.
Marcela invites Ricardo to a bar after Armando scorns her. Betty has a plan to save the company. Nicolás asks Patricia out. Jenny comes back to V&M.
Ricardo betrays his best friend and has to lie to people who love him. El Pelotón threatens Patricia. Betty ruins Nicolás' date.
Marcela is sick of Armando's excuses and threatens to cancel the wedding. Hugo hires Romina as an assistant. Sofía is caught with someone by her son.
Hugo sees Armando go into Betty's room. Sparks fly between Ricardo and Marcela. Inesita surprises Fabio and Romina. Efraín becomes jealous.
Daniel takes advantage of his sister's state of mind and takes control of V&M. Fabio manipulates Hugo, and Efraín questions his children's paternity.
Armando knows that Daniel is trying everything to get him out of the way. Julia finds Betty's birth control. Sofía prepares for her divorce hearing.
Ricardo blames Armando for hurting Marcela while Sofía and Efraín face off in court. El Pelotón meets Charlie, and Julia questions her daughter.
Marcela falls prey to temptation after going back to V&M and someone sees everything. Armando finds out Daniel's secret. Bertha has surgery.
Afraid that Armando isn't satisfying her in bed because of his lover, Marcela approaches Betty. Mariana and Sandra find nudes on Ricardo's computer.
Cindy flirts with Ricardo and makes Marcela jealous. Armando and Betty have a romantic night and she decides to fight for him.
Catalina sees Betty and Armando in a compromising situation. Mariana sees Betty's future and is shocked. Romina continues her plan against Inesita.
Marcela realizes that Armando has changed and gives him time to think about whether he wants to get married. Catalina questions Betty.
Betty's world falls apart when she sees a video. Nicolás consoles his best friend. Armando is worried and searches for his assistant.
Nicolás plots his revenge after learning that his friend was used. Patricia makes a fool out of herself and El Pelotón savors his victory.
Betty lets Armando think that she does not know what he's up to. Daniel has a new spy at V&M. Sandra is exposed, and Patricia accuses El Pelotón.
Armando waits anxiously for Betty, but someone arrives before her and ruins the moment. Nicolás and his best friend buy a luxury car.
Armando confesses to his best friend about his wedding to Marcela. Patricia wins Nicolás over. Betty gives her father the BAR money.
Ricardo panics and lays a trap for Betty. María Lucía returns to New York and wants to work at V&M. Patricia takes Nicolás to her apartment.
Nicolás' actions to defend his best friend surprise everyone, including Betty. Armando reacts quickly, and Marcela is confused.
Armando decides to talk to Marcela about their engagement, but something unexpected happens. Margarita pretends to faint after her son's confession.
Margarita wants to know who her son's lover is no matter what, and looks for the only person who knows. Catalina asks Demetrio for tax help.
Armando and Nicolás run into each other at the hospital and tensions run high. Marcela gloats over her victory; Margarita threatens her son.
Patricia finds a critical clue in the middle of a night of passion. Daniel can uncover who's really behind V&M, and Cindy finds the proof she needs.
Betty decides to end her nightmare at V&M, but she gives the financial report to shareholders before leaving. Daniel confirms his suspicions.
Marcela can't believe that someone like Betty was Armando's mistress, until she sees the evidence. A new CEO is chosen.
Armando searches for Betty to ask for her forgiveness, but he's too late. Marcela tries to ally with Daniel; Margarita learns who her son's lover is.
Betty arrives in Miami to start over, but she has a confession to make before working with Catalina. Hugo learns that his designs were copied.
Roberto makes an offer Nicolás can't refuse and threatens him with jail if he does. Efraín has an accident, and Inesita is annoyed with Hugo.
Marcela wants Armando to feel her pain and confesses to him. Betty is surprised when she meets Joaquín de Quiroz. María Lucía threatens her brother.
Julia's fears are proven true when she reads Betty's diary and she confronts Armando. Nicolás starts to work at V&M. Efraín wakes up with amnesia.
The partners accuse Betty of running the business into the ground and insist she use her own money to save it. Beatriz has a visitor; Romina has news.
Rumor has it that Betty and her family have fled and Armando hires a PI to find out where they've gone. Daniel is in big trouble.
Daniel does everything he can to hide evidence of his crime. Nicolás becomes the most powerful person at V&M and Jenny tries to seduce him.
The detective takes pictures of Betty in Miami and Armando can't believe it. Ricardo intervenes in a fight and Sofía takes Efraín home.
Armando gets to Miami and finds out that another man is trying to win Betty's heart. Nicolás has good news. Marcela complains to Catalina.
Armando decides to fight for Betty although he has to confront the person in his way. Efraín plans to sue the city of New York.
Marcela asks Armando for another chance but doesn't get the answer she wants. Joaquín surprises Betty, and Smith gets a message about Inés.
Marcela feels betrayed by Armando and makes a drastic decision. Betty buys new clothes. Roberto finds out that his son fell in love.
Betty begins a transformation but the biggest changes are within her. Patricia gives Marcela some advice about Armando.
Julia is shaken after a threat from Daniel. Betty goes to New York to be with her mother; El Pelotón learns something important about Sandra.
Demetrio is disappointed to learn about the scale of the fraud and asks Betty to explain. Marcela continues with her plan for Armando.
Roberto can't do anything except look for the one person who can help him get the business back. Armando and Marcela learn of Betty's return.
Roberto resigns and chooses the best person to run the business. Romina blackmails Mata for a large sum of money. Charlie is irritated with Sofía.
Armando shows up at Betty's house; she tries to rebuff him, but she is swept off her feet. Sandra defends her love. Sofía learns about Efraín's lies.
Marcela is furious when she learns who will be the new CEO; Betty confronts her and makes a promise. Daniel wants Mata to finish things with Romina.
Marcela doesn't want to leave things as they are and asks a friend for help with a plan. An investigation into Inesita's innocence begins.
Betty shares her next business plan and Armando complains to Thompson about her. Fabio and Romina continue their plan. Inesita sees them kissing.
Armando finds out who copied Hugo's designs and can't contain his anger. Jealous, Aura María makes a scene over Giovas.
Daniel is wounded after an argument with Armando. Later, he reveals the name of the only person who wants him dead. Betty is honest with Hugo.
Daniel reports that he's received death threats; the police arrest the suspect. Mata arrives at V&M and leaves something to frame Armando in his car.
Armando is questioned by a detective who tries to figure out if he's guilty. Charlie makes Sofía an offer, and Hugo gets a visit from an old friend.
Armando reads Betty's diary and decides to fight for her but a new challenge arises. Hugo gets a message from Fabio asking him not to file a report.
Betty invites Joaquín to her house for dinner and someone unexpected shows up. Patricia has a vision of her future.
Armando's threats aren't enough to make Joaquín stop pursuing Betty, and the designer makes it clear he wants to keep his muse around.
Armando doesn't know how to deal with his pain and goes out partying with Giovas and Nicolás. But drinking only leads to more problems.
About to let her guard down, Betty finds out that Armando did something unforgivable and makes an abrupt decision. Marcela makes Joaquín an offer.
Betty and Armando meet in the elevator and he asks her about Joaquín. María Lucía sees Ricardo's video. Patricia is jealous of Nicolás and Cindy.
When he learns that Betty has moved on, Armando makes a decision about Marcela. Bertha is left speechless. V&M's collection is a hit.
Marcela abuses Ricardo and tells him he'll never be like Armando. Sick of everyone at V&M, he takes Malú's advice and goes behind everyone's back.
Armando arrives just in time and ends up in a fight with Ricardo, who reveals something to him. Joaquín insists that Betty move to Los Angeles.
Armando hurries to reach Betty at the airport and has an accident. Marcela makes a surprising decision, and the police arrest Daniel.
Armando and Betty overcome their obstacles and make their dreams a reality. Patricia gets engaged, and Marcela and Joaquín look for happiness.
Elyfer Torres
Beatriz “Betty” Aurora Rincón Lozano
Cesar Bono
Demetrio Rincón
Erick Elías
Armando Mendoza
Amaranta Ruiz
Sofía Peña
Sabrina Seara
Marcela Valencia
Jaime Aymerich
Charlie Godinez
Héctor Suárez Gomís
Hugo Lombardi
Mauricio Garza
Nicolás Ramos
Saúl Lisazo
Roberto Mendoza
Daniela Tapia
Aura María Andrade
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